You might think this is the easiest thing to do, and all you need is to highlight your property to attract tenants. However, be careful not to break the law! Souheil Marso reminds us that mentioning the PEB score (energy performance certificate) of your property is mandatory in all real estate ads. If you do not have an energy certificate or if it has expired (reminder: after 10 years), you will need to hire an expert to issue a new one. This is particularly essential in the current economic context, as the indexing of certain properties is frozen if they have a poor PEB score. Remember, here is the relevant information that could potentially be extended:
The amount and nature of the common charges, if any, must also be mentioned in the real estate ad. It is illegal to mention certain types of profiles that you would prefer to have (e.g., “single, no children”) as you could be accused of discrimination.
According to Souheil Marso, here’s what you should add to your ad in addition to the PEB score, rent, and common charges:
- The size of the property so that tenants know what to expect, along with the number of bedrooms.
- The amenities the accommodation offers, such as a equipped kitchen or a washing machine.
- The features that interest tenants, such as a large terrace, ample natural light, etc.
However, don’t reveal too much; it’s essential to strike a balance and provide relevant information that gets straight to the point. Of course, this task becomes more manageable with a real estate agency that knows how to draft an ad considering the law, regional specificities, and has a vast network of potential tenants eagerly waiting for your property.